Social Media Marketing Tips For 2021

The current change in consumer buying behavior to digital platforms makes it imperative for every business to move towards social media marketing. A professional digital marketing in Toronto can help you understand in growing your brand organically. When you engage in social media marketing strategically, it enables you to generate more leads and increase your sales. Both new and well-established brands are using social media to grow their following, generate leads and increase sales

Social Media Marketing Tips

In this blog, you can find useful social media marketing tips that empower you to optimize your existing marketing strategy.

1. Develop Strategy for Each Social Media Platform

Creating your social media marketing strategy doesn’t need to be painful. Every social media platform has its subtleties and best practices to generate leads. You don’t need to use all of them to promote your brand. But, to reach your target audience, you must have a specific strategy to use each of them. Invest considerable time in answering these questions and develop your social media marketing strategy.

  • Why are you using the said platform?
  • Whom can you reach on that platform?
  • What type of posts serves best on that platform?
  • What makes your posts unique upon that platform?

If you are a beginner at social media marketing, prioritize content quality instead of the number of your posts and sites.

2. Be consistent

Compared to Instagram Posts and Facebook updates, social media platforms like Twitter and Instagram Stories demand more consistent participation. It expects you to be active multiple times per day to get the maximum potential from your audience.

An established internet marketing company in the USA can help you understand how the algorithm works for each platform and curate content based on factors like

  • Number of times to publish on each social media platform (depending on its best practices)
  • Type of content to post
  • Type of target audience you can reach on each platform

3. Understand your demographics and focus your message

Each social media platform has a unique demographic market, but it can overlap your target audience. Therefore you must create higher quality content that resonates with your audience. Tailor your message as per the platform you use based on things like

  • Location
  • Language
  • Demographics
  • Other criteria

For example – you want to share a post on LinkedIn targeting the IT industry. Instead of sharing it widely with other Non-IT industry audiences, tailor it to show the content only to IT people in your network.

4. Keep an eye on emerging trends on each platform

Study first if the popular strategy or trend aligns with your message or not. Just because you see other brands doing it, don’t create content that does not go with your business message. It would only result in alienating your target audience.

Create a focused message that you can use as a baseline to mark all your future social media posts. Prepare a list of sites in your industry that publish high-quality, current content and add them to an RSS reader. Now, you have a dashboard with the latest posts from sites you trust. Use it as inspiration to develop content for your brand that showcases your niche compared to the others..

5. Invest in video content

IGTV, Facebook Live, and YouTube are booming right now as it is more influential than text and image posts. Post-2020, it is the new way of connecting with customers even if they stay at home. It gives your brand more exposure and reaches compared to other platforms.

6. Interact with your audience

When people follow a brand on the social media platform, they expect authentic interaction with them. When you answer their questions on your posts, handles, or hashtags, you engage with your audience. Additionally, thank people who share your content or mentions your brand online. It gives a face to your brand, and they realize it’s not a robot that sends out links all day. It makes your brand look trustworthy.

7. Join social media communities

If your social network is extensive, joining online communities can help you connect with like-minded people and companies within your niche. Participate in communities like Facebook Groups, Twitter Chats, or LinkedIn Groups to establish yourself (your company) as an authority and connect with your audiences. You can also start your independent group around your brand to cultivate audiences with a shared interest.


Social media trends and algorithms frequently change. Therefore, these tips to will help optimize your social media marketing strategy. Further, you can also hire an internet marketing company Toronto Canada to assist you in marketing your brand. If you want more insights into social media marketing, contact us today.

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